Building a Community Around a New Brand

For this ongoing project, we work closely with Crush Tomato to build its presence from the ground up, using social media as a way to introduce the brand, communicate its values, and create a genuine relationship with its audience.

As a new shop in Westminster, the focus has been on more than simply promoting the products. We have been developing a recognisable visual identity and creating social media content that gives the brand a personality, while allowing its audience to connect with the people, values, and story behind the business.

We took over the social media content and developed an organic approach focused on consistent video content, storytelling, and community engagement. Each piece of content is created with the wider brand in mind — from showcasing the shop and its products to communicating its ethics and creating moments that encourage conversation and interaction.

Our work includes:

• Developing the social media content strategy

• Producing regular video content for social media

• Building the brand’s visual identity and online presence

• Communicating the brand’s values and ethics through storytelling

• Creating content designed to introduce the shop to its local audience

• Building an organic following through consistent content and engagement

• Developing a stronger relationship between the brand and its audience

• Creating content that builds familiarity, trust, and community around the business

As the project continues, the focus remains on building a strong organic community around Crush Tomato and establishing the brand as more than just a new shop — creating an online presence that reflects its identity, values, and relationship with the people it serves.

Areas of Focus

Social Media Strategy • Organic Growth • Brand Storytelling • Content Production • Video Content • Brand Identity • Community Building • Audience Engagement • Brand Positioning